Four Strategies to Uncrack the Supply Chain Bullwhip

Ken Koenemann | September 22, 2021 | 

The spread of new COVID variants means the risk of localized lockdowns and supply chain issues will continue. And that means manufacturers must take action now to calm the reverb.

Traditionally prompted by shifts in consumer demand at the end-user level, the snap of the bullwhip is now making its way further up the supply chain thanks to disruptions all around. From talent shortages and COVID-related slowdowns and lockdowns in Chinese manufacturing and sea ports to natural disasters like flooding and hurricanes to blocked shipping routes—not to mention everyone from consumers to manufacturers at all levels of the chain over-ordering to hedge their bets against future disruptions—the origin point no longer lies solely with the consumer. Now the chaotic reverberations
seem to emerge at every link in the chain.

In this Industrial Distribution article written by Ken Koenemann of TBM Consulting Group (parent company of Dploy Solutions) we examine four strategies to gain better control at every point of your supply chain.


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Ken Koenemann, VP Technology & Supply Chain
Ken Koenemann

Ken is a 25+ year veteran of manufacturing, operational excellence and supply chain optimization. He believes that it is critical for organizations to address the challenges of strategic planning and use of big data in manufacturing. At TBM, Ken is actively leading the effort to our suite of services to include emerging technologies that improve productivity and convert complex data into information for improved decision making.